Engage

You move people by making the work feel personal, relevant, and shared.
You don’t communicate at a group. You create a moment with them. Your influence comes from clarity + emotional resonance, and people feel it. Your style creates ownership, emotional connection, and momentum — the ingredients of real change.

A circular diagram divided into four quadrants with instructions for engagement. Top right quadrant, labeled 'WITH YOU - ABOUT YOU,' highlighted in orange, says 'engage' with an arrow pointing to the center. Bottom left quadrant, labeled 'AT YOU - ABOUT ANYONE,' in gray, says 'entertain.' Bottom right quadrant, labeled 'PUSH' at the bottom, in gray, says 'inform.' Top left quadrant, labeled 'PULL' at the top, in gray, says 'comply.'

Your strengths and watch-outs

You’re strongest when influence requires:

  • Building genuine buy-in, not just compliance

  • Turning audiences into participants

  • Making complex ideas feel intuitive and human

  • Helping people see themselves in the change

  • Guiding groups toward action through clarity, energy, and emotional truth

Watch-outs for this style:

  • Over-adapting your message for different individuals or groups

  • Creating a level of interpersonal magic that others can’t easily replicate (making your impact hard to scale)

  • Carrying the emotional load for the group

The Four Ways to Move a Group

A pencil illustration with a black body and pink eraser tip, positioned between two horizontal lines.

Every attempt to influence a group creates one of four effects.
Your dominant style is Engage, but each outcome serves a different purpose depending on what you’re trying to achieve

Compliance

The required response.
Asks: Did they do it?
Push + One-Size
Goal: Get people to complete a required action.

Inform

The understood response.
Asks: Did they understand it?
Push + Personalized
Goal: Build clarity and understanding.

Entertain

The delighted response.
Asks: Did they enjoy it?
Pull + One-Size
Goal: Capture attention or delight in the moment.

Engage

The changed response.
Asks: Did it affect them enough to change what they do next?
Pull + Personalized
Goal: Create ownership, behavior change, and buy-in.

Struggling to Move Your Organization at Scale?

If you want your team to align faster, adopt change more effectively, or design programs people actually engage with, I can help.

Let's talk — book a quick 15-minute call